Be quick or be dead!
Do you remember that old time when the fastest gun was the best in the old west?
In our days, when you advertise online, it’s still “Be quick or be dead”.
If you compare with advertising on TV, the people online can choose to move out of the ad before it reach the end (on TV, they need to change the channel).
Online, if you want to make a sale, you need to be ultra-effective in less than 10 seconds (4 seconds on YouTube). If you’re not effective, then you get flushed for something that is more interesting.
How can you make an ad that will sell in less than 4 seconds?
- Be quick and to the point with your text. Less than 10 words should be your goal.
- Always use the “you” in your ad. Make it personal to the viewer.
- Use easy to read font and size.
- Ask a question. Using a question is one of the best way to catch the attention of a viewer.
- Give an option to get more info and open that info on a new page.
- Don’t over filled the ad with graphic. Make it simple to get the message in less than 4 seconds.
Online, if you want success, you need to be quick.
One of the most common tips, to build the traffic on a blog, is to leave comments on others people blog.
I’m an old surfer and marketer. In my early years, the ‘Golden book’ was common on most of the personal web site online. I was leaving a nice little text about the site with a little invite to visit mine at the end. In that time, it was working with an average of 30% to 40% of people visiting my own web site from that text. Now, there’s less and less personal web site. Most people will go for a blog instead of a web site.
It’s mostly the same that we do with post. With the difference that we need to leave a comment related to the subject of the post. This means that you need to read and understand the post first. Then that you need to create a comment that is as good as you can. It takes times and energy to do so.
If I could give you an advice, don’t leave a comment that looks like “Great post”, “Interesting subject” or “I agree with you”. Doing so isn’t going to bring any new people to your blog. You need to create something good with your comment.
View your comment as a promo tool for your blog. It has to be as good as your blog. It also needs to be short. A comment with more than 10 lines will only be read by the author of the blog you wrote on. Yes, you want the author to read your comment, but you also want the visitor to that blog to read it.
Remember, when you leave a comment, it’s more than a comment; it’s an ad to yourself and your blog.