The Brand by Serge ‘Mage’ Cote

In the world of Blogging, you are the brand.

Whatever you post, it’s all from you. Even if you repost someone else’s post, it’s your choice, so it’s all from you.

How can we find ways to be interesting while keeping some stuff personal?

First, there’s a need to be true. Truth in what you think and believe is the first thing you need to be as you blog.

Second, you don’t need to impose your belief. What you believe will always come out of your post. If you stay away from being judgmental in your blog, things will be easier for you. **Warning: there’s a lot of people online who are searching for reason to confront. They’re searching for anything that will give them the opportunity to fight. Most of the time, it’s useless to respond to them. They don’t care who’s right or wrong, they only want to confront and fight.

Third, don’t post anything without taking the time to do a second or a third verification. If you take the time to read and adjust your post, you’ll end up with post that are nice to read and set up to present your idea in a clear and simple way.

Fourth, you don’t need to be perfect. Yes, do your best. But the main reason to have a blog is to post. So, if you find yourself stuck in front of a post, the best choice is always to post instead of not posting. And remember, you can still modify your post later if there’s a major error in it.

Fifth, if you are in a high rush of writing. Post something and keep the rest for another day when you don’t feel like writing that much. You should create post that are easy to read in less than 5 minutes. Why? Because our world is about short info. Yes, there’s still a lot of people that are reading long text, but the majority don’t. So, if you want to reach large audience, find a way to mix your long post into short ones.

In the blogging world, you are the brand. People will identify your post to you. They will identify your personality to your post. Don’t expect to hide anything. It will come out.

Be yourself and create some good stuff online. Many people underestimate the effect they have with their post. If you keep on posting good stuff, the right people will find your blog and they’ll be touch.