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Some studies show that “ease of use” is the winning factor on an ecommerce site.
Build It for Speed – It’s a fact of modern life – people are in a hurry. This means that you have between 10 and 30 seconds to capture your potential customer’s attention. To minimize your load time, keep graphics small. Compress them where possible.
Target your Market – Know who your market is and make certain that your site caters to their needs. It is critical that your site reflect the values of your potential customers. Is your market mostly business professionals? If so, the site must be clean and professional. Is your product aimed mostly at teenagers and young adults? Then your site could be more informal and relaxed. The key here is to know your market and build the site to their preferences.
Focus the Site – Make certain your website is focused on a primary goal: selling your product or service. A site offering many unrelated products is not necessarily unfocused, but this is often the case. If your business does offer many products, dedicate a unique page for each instead of trying
to sell them all from one page.
Credibility Is Crucial – The most professionally designed website won’t sell if your customers don’t believe in you. A clear privacy statement is one way to build your credibility. Provide a prominent link to your privacy statement from every page on the site as well as from any location that you are asking your visitors for personal information. Provide legitimate contact information online.
Navigation should be simple – Make site navigation easy and intuitive. Simple and smooth navigation adds to the convenience of the visitors. Add powerful search and catalogue features. Visitors usually don’t have the patience to navigate through the whole website to find what they are looking for.
Consistency is the key – Make sure the site is consistent in look, feel and design. Nothing is more jarring and disturbing to a customer than feeling as if they have just gone to another site. Keep colors and themes constant throughout your website.
Make your website interactive and personalized – Add feedback forms as well as email forms that allow your prospective customers to ask you any questions they might have pertaining to a product. Personalization of your website is another key element that can build your visitor’s trust and increase your sales.
Content is King – Good content sells a product. Ask yourself the following questions. Does your copy convey the message you wish to get across to your visitors? Is it compelling? Does it lead your visitor through the sales process? Have others review, critique and edit your copy to insure it is delivering the intended message. Always double check your spelling and grammar.
Selling is mostly knowledge and some creativity. If you build a web site to sell your product, you should take each of those steps and verify if you’re getting them out there. A disturbing web site will always loose customer, keep it simple and fast to learn where the user can get what ever he wants. Use the simpler word to identify each of your pages.
Start to bring people as soon as you can. This mean, that you need to make it as good as you can, in the shortest time you can. Don’t wait too long to get it out there. You don’t want someone else to do it before you.
There are always things that can be upgraded. You’ll have to work on your website to keep it up to date.
The design can be a good way to upgrade your website. A new logo could upgrade the look of your business with your web site.